Customer value and customer acquisition cost calculation
Simplify LTV and payback periods based on customer revenue, contribution rate, churn rate and customer acquisition cost estimation.
This tool is calculated according to Chinese rules and RMB; the switching language will not change the tax system, interest rate, unit or applicable area.
Customer value and customer acquisition cost calculation User manual
- Fill in the parameters or select the file according to the form, and check the unit and format first.
- The income of each period is 100 yuan, the contribution rate is 60%, the loss is 5%, and the cost of customer acquisition is 200 yuan.
- Click the processing button to view the results, you can copy or download and save.
Calculation method and processing rules
Assuming the fixed churn rate per period, the undiscounted value is calculated by the customer contribution churn rate.
scope of use
Excluding growth, repurchase differences or discounts; the churn rate and income must be used for the same length.
Will the input content be saved on the server?
This tool handles input in the browser, and does not upload files or form content. Typing practice scores are only saved in the native browser.
Why may the result be different from other tools?
Excluding growth, repurchase differences or discounts; the churn rate and income must be used for the same length. Please compare the input unit, rounding method, applicable rules and data version first.